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keyword not triggering ads in AOL searches anymore

         

danger

11:54 am on Aug 14, 2005 (gmt 0)

10+ Year Member



I had a keyword which had a good CTR and excellent conversion ratio , particularly with AOL users.

I changed my ad to include kw={keyword} in the destination url to help with tracking, and the CTR got wiped out(* see below). AOL now shows 4 ads for the keyword, but mine isn't one of them, despite the fact thay my ad still appears 3rd in google's results (the 4 ads now displayed by AOL hold positions 1,2,4 and 5 on google). Does AOL have a minimum CTR requirement before it shows google ads?

* on a side note, I saw a warning on the 'find and edit' tool for ads saying *any* change would result in the ad being deleted and re-created, however, I've read in this forum that the URL destination can be changed without affecting the ads CTR so I emailed adwords support for a definite answer. I was told that changing EITHER url will not effect CTR, so I went ahead and changed it and what do you know? ad deleted and recreated, 0 impressions, 0% ctr. ggggrrrrrr......

toddb

1:40 am on Aug 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Your ad needs to be re reviewed and aproved and then it shows on the partner sites.