Why would I want to create different ads for the same set of keywords?
If there is a good reason, which of those ads from the same ad group will actually show up? How is it determined?
Thanks!
different ads for the same set of keywords?
You would create different ads for a different set of keywords.
For instance, you sell widgets. All the widgets are basically the same but your customers distinguish your widgets as Home Widgets, Office Widgets, and Home/Office Widgets.
Those are three ad groups with keywords that are unique to each set. Now you can create an ad that mentions Home Widgets, another ad that mentions Office Widgets, etc. so that your ad matches the user query.
What would be the reasons anyone would want to create different ads for the SAME keyword set (“office widgets” as keyword and several different ads)?
And the second questions is: if I have “office widgets” keyword phrase and 3 ads, how does AdWords determine which ad to show for that keyword phrase?
Thanks!
how does AdWords determine which ad to show for that keyword phrase?
I suggest setting up two different ads for the same keywords, then going to Google and entering your keyword. Then let us know your result.
I already know, but really, can't you experiment and find out these kinds of things on your own?
Not every answer should be delivered in a box to your doorstep. There are many things that you can find out for yourself.
I'm not calling you lazy or unimaginative, but this is something that you are able to find out on your own.
This way you become a stronger researcher and thus a more informed bidder.
Thank you very much for very insightful and helpful comments. I truly appreciate your help and cannot stress enough how much value your comments have added to this discussion. With your help, I hope I will become a “stronger researcher and thus a more informed bidder”.
Thank you!
On a less sarcastic note, why did you answer in the first place? Why do you think that I expect answers “delivered in a box”? Have YOU ever asked a question on this or any other similar forum? Why do you feel the need to let me (and others) know that you know the answer, but would not care to share it with me and everyone else?
There is really NO need to answer those questions – after all, this is precisely the “mistake” I have made by posting here.
More importantly, I SUGGEST very strongly that you familiarize yourself with the Mission of this forum:
“Mission: We are here for members to discuss the process of doing business. The design, coding, maintenance, promotion, marketing, and management of a website is almost an impossible task for one person alone without extensive training. We are here as a forum for the members to share and gain knowledge in operating and promoting a website. Think of us as part of your extended site development and process team.”
Here’s a link: [webmasterworld.com...]
Good luck!
Don't be so hard on Martini, he has been drinking! :) And He is a good guy.
However, to answer your question:
"Why would I want to create different ads for the same set of keywords?"
You would do that for the simply fact that different people read things different ways. Let me ask you this? Are you a professional copywriter? Probably not. So, there is a chance that your ONE ad is not written to perfection. Why not write two, or three or ten if your have enough traffic to that AdWord group to get some statistics that you can easily assimilate. HOW? which one got the most click throughs.
Your other question-
I believe, but could be wrong, that they are displayed equally i.e. 100 requests for your Keyword(s) (Phrase), with 2 ADs would equal 50 impressions for each AD, 4 ADs= 25 imprs.
I believe that is the way that it works; however, those guys at google are pretty clever and they get paid (not comspiracy, just good biz) when people click on your ADs, so if your Keyword(s) (Phrase) is in the title and or description that may have some weight. Not sure about that though.
Actually come to think of it forget everything that I said because I am greener than a leprikan (however you spell that). :)
Good day,
EricTN
I guess you are right about better written ads. I also tested several groups of ads and cannot figure out how each of them shows up in the results. I have several keyword phrases (less than 10) in one ad group and 3 ads (with the same relevancy). Sometimes the same ad shows up in the results 3 or 4 times in a row. Sometimes 2 ads are rotated for several searches (more than 5). One of the ads rarely shows up.
Don’t really know how to figure this stuff out and don’t want to drive up impressions anymore (although some of them may not be counted?). I guess only time will tell which ones will receive highest CTR.
You wanted an answer to a question. The best answer to that question was to show you how to answer that question for yourself.
I'm not calling you lazy or unimaginative, but the idea here is, "Give a man a fish, feed him for a day. Teach a man how to fish, feed him for a lifetime." Now you tell me: What's better, to be given a fish or to learn how to fish?
I would be doing you a disfavor if I gave you the answer all wrapped up with a ribbon on it because the best answer is to teach you how to find the answer yourself and not be dependent on others.
If you are unable to find answers for yourself, you will be crawling like a baby for the rest of your life. By showing you how to find the answers I was giving you something better.
My answer was the best answer any one could have given you and will benefit any one else who did not know how to answer a question for themself.
I understand that you would like to teach people (in this case, me) how to solve problems, find answers, survive in this cruel world (fish + man), and overcome other challenges.
The problem is that I did not ask for it. I asked a question, which you failed to answer adequately according to MY (NOT YOURS) criteria. I pointed that out, and you suggested that I look elsewhere for an answer and let you know the results. That is what happened. Do you think it is ok? If it is, then perhaps your motivation and reasons to be a part of this forum are somewhat misguided.
I use this forum however I want. So do you. Do not pretend that it needs to run according to your “ideas” about fundamental educational value of learning vs. knowing. The bottom line: I asked a simple question and Eric answered it, which is exactly what I was looking for. Period. That is all there is to it.
IT IS THAT SIMPLE! Just like a dry martini.
P.S. I think that we can take this discussion to StickyMail if it needs to be continued.
I understand that you would like to teach people how to solve problems, find answers, survive in this cruel world, and overcome other challenges... The problem is that I did not ask for it.
I apologize.
I had assumed that you wanted to know how to solve a problem, find an answer, survive in this cruel world, and overcome other challenges. You have now made it clear that you do not. Apparently I had assumed too much of you.
I promise you will never hear from me again.
Creating different ad copies for the same set of keywords helps you come up with the best possible ad copy. For example -
Let's say you have created an ad copy that gets an average of 3% CTR. Your instinct tells you that changing the ad copy a little will probably increase the average CTR further - But you are not very sure about that.
So what should you do? You should run two different ad copies for the same keywords for atleast 24 to 48 hours and find out which ad copy works better for the set of keywords.
Since Google runs both the ad copies more or less alternatively, at the end of the test period of 24/48 hours, you will have CTR numbers to show that one particular ad copy is better than the other.
Needless to say, get rid of the poorly performing ad copy
When it comes down to it, many talented and highly experienced people here are giving out free advice. The same free advice is what they give to their clients and companies but at a high premium. When someone asks a question that they could have answered themselves by looking a bit, they are wasting these people's valuable time and money. Then to leave a message complaining about the fact that this was pointed out is disrespectful to the fact that they are helping you for FREE.
If you would like fast, exactly what you need advice from a professional source, there are several very good SEOs and SEMs on this board who would be more than happy to send you their resume so that they can be hired as consultants.
The answer is also not intuitive. How is a newcomer to know that Google Adwords ranks the ads based on the revenue they generate?
RTFM
Different ads in the same group means you can experiment with different creatives, different landing pages, without adding extra complexity.
If you use phrase and exact match then they show exact match first, then phrase and then with no "safety mechanisms". If you have the same keyword in different ad groups then it tends to show the one that generates the better revenue for Google, and therefore the better results for you the advertiser all things being equal.
Trial and error is a good way to learn, based on your world, your products and your web site.
I still do not know the rotation methods for those ads. What I do know that it is not as straightforward as I expected (see my previous post with examples). While general rankings of ads is covered in many places including FAQ, the rotation of ads for the same keyword is NOT covered. The reason why anyone would run different ads for the same keywords may be obvious (to see which one performs better), I was wondering if anyone runs them for any other reason.
As for the free advice, I assure you that I appreciate it as much as I should. I know how much this advice costs on the open market and that is the reason I am here (simply cannot afford it). If I could, I would.
The forum is free. So IS everyone else. I didn’t force anyone to provide me with anything. EVERY SINGLE PERSON who replied to this and any other thread on this forum VOLUNTEERED TO DO SO.
Hey, hannamyluv, would you say this disrespectful (refering to point #4 in Terms of Usage):
I already know, but really, can't you experiment and find out these kinds of things on your own? Not every answer should be delivered in a box to your doorstep.
And how would you respond?
Really, “when it comes down to it”, read Terms of Usage carefully and to the end. See point 19: “…please treat others the way you wish to be treated…” among others.
One of the ads has both of the keywords in the title, and two keywords in the description. This ad generates more clicks than the other two (with less keywords in the title and description).
Also, there is no way of knowing which keyword + ad combination generated more clicks. The only way is to separate each keyword into an ad group and match it up with different ads (way too much time than I have, but would be interesting to see the results).
Trust me, when I was a newbie someone said it to me and I followed it. I have since, when giving advice, pointed people in the direction that would lead them to the answer if the answer is to be found.
This community is made up of people who are mostly self taught. They are very happy to help and give advice (no matter how "dumb" the questions) but part of being a teacher is to show a person that eventually they must teach themselves. A pupil that constantly depends on his/her teacher will never excel beyond their teacher and is doomed to fail.
I live my life treating others as I wish to be treated. I'm a big believer in karma. I have to say, I am very thankful in my life to the people who told me to do it on my own rather than waiting for someone else to do it for me. Painful as it was at the time, it has made my career in this field and many other things in my life possible.
