Days went by. No impressions or clicks. I went into the account and started adding very specific terms (like I normally do with regular paying clients) and suddenly I get traffic and clicks. The original terms were never on hold or on trial (they were specific and matched the text ads) so I just find it odd to have had this happen to this account when I've never had it happen before. Anyone else experience this lately?
Even a term with a nice CTR may not show on all phrase variations people type in.
My ads show up for keywords on the suggested similar words which I'm suggested to add to my list - words I've never heard of and certainly don't advertise on. But my 9% broadmatch keyword fails to show up for the "more specific words" in the first column I use to check for relevancy and unwanted combinations.
So now we're forced to clutter up our keywords list with thousands of little used keywords and exclude every unwanted word form the suggestions list? Is this what they want us to do?
btw did anyone else notice the broadmach synonyms in the upper RHS are gone in the keywords tool?
Last night I was looking up some info on a company that went out of business a few years ago. A simple 4 letter name.ereo
The SERPs were good. However, the ads were all for an expensive term that was obviously broadmatched.
It would be the same as showing green ads for a search for genes. Similiar letters, different order, definately not the same keyword.
Unfortunately, this type of example is becoming more and more common with regards to broadmatch.
Broad match has been getting broader of late, which I appreciate sometimes.
However, since the 'ereo' turns up the same ads for an exact match, is it possible these advertisers are including that as a mis-spelling -- or does 'euro' translate to 'ereo' in some other language?
patient2all
(Provincial American)
