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Domain Parking and AdWords

     
4:15 pm on Jul 26, 2005 (gmt 0)

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My other post got deleted =( I thought it was rather cute and to the point, it even had a theme...

Why does Google allow certain types of sites within the AdSense network. As a Google Adwords advertiser of a fairly large account I am consistently amazed at the sites that I am forced to advertise on. For those who are not aware, there is a very large escrow domain selling company that essentially parks thousands of domains at its site with junky content and advertises they are a partner of Google AdWords. Is it just me, or is junk like this part of the reason I keep considering to turn off content. Lastly, Google would have to have been on a desert island the past few years not to know about this.

11:18 am on July 27, 2005 (gmt 0)

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Ads on parked domains are a Google "feature" that they are offering to domain parkers. See: [google.com...]

Only they don't tell advertisers about it. Obvious this is something totally different than the advertised quality network of search and content partners where we are supposed to put our ads...

You can recognise "visitors" from parked domains, because this Google service uses the redirect-domain oingo.com

You can block oingo.com only Google doesn't respond to it and keeps sending visitors through this domain.

Conversion of those visitors is zero, which isn't very supprising because most are ghost visitors.

I did some inquiries because my site was suddenly flooded with such visitors. All parked domains (you can find them in the query string after oingo.com in your referers) had zere content. Also Google wasn't able to find a single link to any of those domains.

Guess where those "visitors" are coming from...

Unfortunately Google is responding very slow to complaints and mainly denies any problems: conversion from parked domains is just as good as conversion from other domains, they even claim. Yeah, sure...

11:39 am on July 27, 2005 (gmt 0)

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A couple of clarifications. I think Google considers ads on Parked Domains to be part of the Search Network and hence adding them to the blacklist of sites is not going to help, as that list only affects Content Network clicks.

Also I don't think all parked domain clicks come through Oingo. Only those parked on Oingo, have the referral URL as Oingo. So there are more Parked Domains, from where we get the clicks.

12:00 pm on July 27, 2005 (gmt 0)

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> Also I don't think all parked domain clicks come through Oingo.

That's true. There are also parked domains that don't use Googles parked domain service but display adword ads on different ways.

> Only those parked on Oingo

They are not parked on oingo: oingo.com is owned by Google and used by Google to redirect visitors that use Adwords parked domain service.

12:03 pm on July 27, 2005 (gmt 0)

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Being able to block clicks via Oingo would be a neat solution to allowing advertisers in the know to block this feature, without drawing undue attention to it