However, I question this approach. Have you too?
Imagine if the content is about XYZ and you advertise XYZ product. The reader searches XYZ and comes to a site where there is an article about XYZ. The reader puts time to read it and thus focuses on the subject. HOWEVER, your ad is not there because you have chosen to opt out of the content pages.
Is it therefore, more likely that the searcher will click on your sponsered link in the search engine results and buy your product making a buying decision in a short period of time, while having so many other choices? Or is it more likely that the reader will buy your product, when he/she puts time to read and disocver more about it, his/her mind is set better and closer to making a buying decision on a content page.
This discusions aims to seriously question the economic efficiency and ROI efficiency when an advertiser chooses to opt out of the content pages and remains only with the search results.
What do you think? Serious discussions are welcome.
Good sites can convert for some products & services. However, many AdSense sites are not quality sites.
In industries where the payouts are low, content usually converts well and is used effectively.
As bid prices go up, quality sites go down, and many advertisers don't want to be associated or fund, scraper sites or 'made for adsense' sites.
They'd rather keep the money that would be spent in this manner (and save hours of time using the excluded sites feature or hunting down ads that may appear somewhere) and do behavioral banner buys or something else worthwhile that's less time consuming and has a similar ROI.
Keep your eye out for non converting sites.
I was shocked last week to actually get a conversion from my latest test. I think it is the third for content ever... I figured I would give another try to for one of my new niche sites. Figured maybe the branding would do some good since it was new. Now the expenses for the content ads are more than the gross sale about $50, but it is still interesting to see an actual conversion from content I might keep it up for another month just for kicks.
I think, then, it's great to target some specific content site. Search for them in your industry, and target those sites.
Maybe, but that isn't the content network that you are saying that advertizers sould turn on. That is site targeting which is a different beast.
BTW, I just switched off content network on the campaign I was playing with it on. The CTR had held steady for several weeks at a reasonable rate, but yesterday it looks like I got frauded. Close the the normal impressions, but 10x the number of clicks. Now I have to go through and spend an hour or so in my logs seeing if there is enough there to warrent fighting with Google about.
What do you think of them?
Why? A true search is when someone is seeking something. If you target your ad to the keywords you are using it is hard to be more relevent. Do your own quality.
In your example above, the person probably came into that quality site off of a search. They are reading away and get jazzed to purchase. Very nice deal. But as is pointed out, most of it is not all this way. The person is surfing a high traffic site and your ad is an ad on to the site. Finding a home based on some text that showed up. The person clicks out of curiosity or boredom.
It is advertising so if the ROI is there so are the ads.
