Are they flipping the switch?
i hope they do it soon, i have the changes i need to make all ready and waiting :)
I wanted to pass on some tips that one of the project managers sent me today. Some good stuff to think about while grooming your account.
Quoting:
Before Launch* Review all of your 'on hold' keywords, set appropriate CPCs, and delete any that you do not want to run. Some of these keywords may begin running at launch.
* Review the daily budgets set in your accounts and ensure that they are set appropriately. If you currently are not spending up to your daily budget, it is possible that you will accrue additional traffic and costs when these changes go live because on hold keywords may become active.
After Launch
* Use conversion tracking to help track you ROI and determine the value of your keywords.
* Pull a Custom Report, which will show you the minimum bid for all of your keywords, to get an overall picture of the quality of the keywords in your account. Keywords with low minimum bids reflect a high Quality Score while those with higher minimum bids indicate that the Quality Score is low.
AWA