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I use a program called SmarterStats to view my statistical data(#visits, entrypages, paths, exit pages,ect.)
are you just wanting to see if they stay, or do you also want to know whether they end up buying/signing up for a service/product.
surely as an advertiser you should be looking at achieving some ROI analysis, and be able to work out your CPA from Google adwords.
and apologies if I have answered your question with another question.
If you have access to your log files then you could use a logging tool (such as analog and others discussed in the Tracking & Logging forum) and easily find the number of referrals from your adwords.
Also it is possible to put a little php scripting into your landing page and log the referrer with data like keyword, ip-address, etc into a DB or textfile so you later can analyze how these visits from adwords go through your site. OK, this only works if you have little traffic from adwords and can do the analysis by hand.
Anyway, I recommend to get your logfiles and do a decent logfile analysis.
If you do not, I repeat DO NOT, have access to the raw logfiles, can you add PHP to your site and have it report to your work station PC, assuming that you have a constant contection?
I am pretty new to this stuff, so sorry if I sound lost (that's because I am lost <technically speaking>).
Thanks for the help,
However, this is not achieved without significant work, and won't work with basic analysis tools.
So, if we can do it, others can too.
Code for tracker.inc is here:
$success=fwrite($fd, $timestamp."¶".$addr."¶".$ref ."\n");
Not the best code, but it works for my application.
Hope this helps a little.
How do we track the ROI (for Adwords) from each KW as distinct from each Ad Group?
We'd like to use a URL like:
but would this not just give us CTR for the ad group as opposed to just for the individual phrase?
(We're using WebTrends)
WebDiversity, any clues on how you achieve exactly what you said above - Its what I need....!
Using a?referrer=XXXX won't be able to tell you how long a visitor stayed on your site.
The best I think you can do is to:
1) Take steps to prevent browsers caching the landing page for your campaign. Use this search:
2) Force the visitor to click through to a second page on your site if they are really interested in your products.
Then, as they leave the site, 9 out of 10 visitors will "back" up the way they came, and since you have asked the client not to cache the landing page you will see a second request for it in your logs, normally including the original Google query string.
Your logs can then tell you two things:
i) If they just visit the landing page and that's it then the visitor is either not that interested in your product, or your landing page isn't selling hard enough
ii) If they do click through, you can tell from the period between requests for the landing page how long they spent further into your site.
Hope this makes sense! Because there is no interaction between a client and your server when they leave your site this is really all you can do i'm afraid.
We only use Excel now to manage adwords campaigns.
You supply the keywords and we can knock up the campaign in a short space of time, can even track, broad, phrase and exact match variations of the same keyword.
click: "Modify Price or Keywords" > "Modify Keywords or Prices"
Then add behind your keywords:
and so on... easy.
We use a unique url for each keyword, such as www.mysite.com?mkt=abcd
where abcd represents the keyword and use hitbox to report on the activity from that url. This is a useful solution for those without access to logs but does require taggng of the pages you want to track.