Less than 0´5% CTR, Keywords off

And if the campaing is down you have pay 5 $?

[eboli]

I have around 500 keywords for US market, and 5 ad groups.
If not all of my KW have 0´5% CTR, all my campaing fall down. The solution is delate all the KW less 0´5%, so I loose a lot of clicks.

Can some one give me an advise about these? Because, ok, I can change my ads, delate my keyworks... and in english more or less... But, I have other markets, and I don´t speak those languages, only one time some one give me the translation, and this is a real problem.

Any advice is wellcome.

[hannamyluv]

Reducing the number of KW on an ad would probably help you alot. This doesn't mean that you have to get rid of you under performing KWs. Give the under performing keywords their own ad group that is more focused.

For example if you are selling widgets, cogs and sprockets you should have an adgroup for each of those keywords with ad copy that pertains to each KW, not lumping them all together.

Try also using the brackets, quotes negative KW to give you more targeted results. That way your ad for widgets won't show up for free widgets or info about widgets.

If you can't separate them out or you don't want to use the KW matching options, than there is not much you can do to fix the CTR and you must either pay the $5 or remove them completely.

[eboli]

Hi Hannamyluv, and thanks for your help. It be very usefull for me.

[Mike_Mackin]

>Give the under performing keywords their own ad group that is more focused.

You have the ability to run 25 Campaigns with 100 ads each.
Break it down and monitor them.
Pause or modify those that don't perform.

[eboli]

Ok, but is true this one?

If you have a campaing, with for example 5 Ad Groups, and one of those don´t reach 0´5 % CTR, all the camping fall down?, or just that Ad Group.

[webdiversity]

Each keyword has it's own keyword CTR and your overall account has a collective CTR, which is why we always recommend to get your keywords in a little bit at a time rather than all at once.

So if you had 100 ads and each had ten searches and no clicks you would get your first strike and you'd have had hardly any exposure to Google.

If you've written a good ad, and have the right keywords you will not be getting 0.5% or anywhere near to it, relevancy is important and by having that low a CTR Google are actually saying that "our users are not wanting to see what you are offering" and it can't be anything to do with your site, as they haven't seen it at that time.

[hannamyluv]

Just the ad group. They will shut down individual keywords or adgroups for low CTR. The campaigns are just so you can better orginize and country/language target your ads. They don't look at a campaign's CTR.

[gsx]

Too many people target stupid keywords, such as 'car', 'vehicle' and 'motor'.

So everytime I search for 'car leasing', 'vehicle hiring' or 'problem with Ford motor car', their advert appears. If they sell BMW cars, I'm not going to click if I search for any of the above.

One trick is negative keywords, adding -leasing,-problem,-hire,-lease,-hiring etc... to the keyword list will help stop this.

Even better is to target exact phrases, but this is a bit restrictive.

[eboli]

About the country / languages distribution, is possible do one camping only for US and other with the same keywords for UK, and don't they look at a campaign's CTR? Is that right?

[hannamyluv]

exact phrasing isn't restrictive if you do your homework. It works better than negative KW, IMO. you can't think of every possibility you don't want but you can sure find all the ones you do want if you look. Besides that, I have found that by researching exactly what I want to appear for, I find alot of phrases that I would not have thought to target prior to looking or a take on the copy that I would not have thought of.

Good question about the target country and campaigns... I really don't know. Technically, the ad for a keyword can only be in one adgroup at a time. If the KW is in two adgroups, then the two ads are rotated and never appear together. But if the two campaigns are targeted at two different countries then the ad wouldn't appear in the same place twice anyway, so technically it would work. You should try it. Perhaps one of your keywords/adgroups performs better in the UK than in the US or vice versa. It would also allow you to tweak copy for each country.