Haven't been here in awhile so I hope I can explain this with the correct lingo.
I have 7 pages on my site, and awhile ago I tried promoting some of the pages other than the home page by changing the URL listed on some of my ads to these pages - in other words, after the /
I thought I was promoting these pages as new landing pages, but then when I checked the google search, it was defaulting to my Home page despite it showing up as individual pages when I logged in to my Adwords page.
Is it possible to promote a domain's sub pages? Do I have to launch a new campaign? Anyone know?
You can have different adgroups with different destination urls
- or -
you could have different landing pages for different keywords in the same adgroup by selecting "Edit CPCs/URLS" for certain keywords.
Although AdWords has recently had some instances of messing up with destination URLs and recently started dropping anchor tags, I suspect your problem is easier to remedy -- look for a typo or syntax error in the page naming.
Does the page exist as entered? Did you refer to it as .htm when it's .html? Is there an issue with the case? A Linux/Unix server often will take Example.com as a different page than example.com. Any of these problems will usually result in defaulting to your home page.
patient2all
If I understand what you're trying to do correctly, your best bet is to create new ads in the adgroups you're trying to channel into subpages. Do this (at first) WITHOUT deleting the old ads.
Make sure that you change BOTH the display URL and the target URL to the subpage you're trying to promote.
You can then turn off ad optimization to get the ads showing evenly (giving the new ads a chance to establish a history).
Once the new ads have been approved for display across the Google Network (i.e. extended network search sites like Ask.com and content sites, if you have them enabled), you can delete the old ads if you choose. The best way to tell that the ads are showing across the network is that (if you've turned optimization off) the ads have duplicate (or close to duplicate) percentages.
Usually, the display URL and the destination URL are different. Usually, the display URL is just the domain name, and the destination URL has a bunch of stuff that makes it easier for the advertiser to track clicks.
We may need a few more details to know exactly what you're trying to accomplish.
Brought back a pleasant reminder of the story of the 3 blind men encountering the elephant that my father often told me when I was very young. Haven't thought of that in years. Thanks!
patient2all
But thanks for the confirmation that you can in fact promote different pages within the same domain.
