Coming soon: Simplified keyword states and quality-based minimum bids.
In the coming weeks, your keywords will no longer be evaluated as normal, in trial, on hold, or disabled. Instead, your keywords will either be active or inactive, depending on their quality and maximum CPC. Each keyword will be assigned a minimum bid based on its quality. As long as its maximum CPC meets this quality-based minimum bid, your keyword will remain active and trigger ads. Learn more.
[edited by: eWhisper at 12:00 am (utc) on July 15, 2005]
[edit reason] Please don't copy entire pages. See TOS. [/edit]
I'd hate to think that [below] will be considered 'most' relevant?
Title: {KeyWord}
Description #1: {KeyWord}
Description #2: {KeyWord}
Many SEO ploys simply don't result in quality ads when the restrictions are 25/35 characters per line. Of course, I have seen Google testing longer creative text... perhaps, this is where this is going....
If you sell "blue widget", and you have a page dedicated to that product, and you link your ad to that page, you will most probably get a higher Quality Score. After all, this is what Google encourages our advertisers to do, right?
Widgets here, all Widgets
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widgets-widgets.com/widgetworld
Right now I'm having a never ending battle over word repetition when a term is legitimately repeated as in "Pago Pago". Can't get an exception for a few like this (but not that one) to save my life.
However if I seperate the words somehow, I'm good.
My yo-yo campaign is going down the tubes :)
patient2all
"...this has been a part of the positioning formula for several months already...it just hasn't been called the "quality score" before.
Suzyvirtual, can you expand on this statement? I believe that (on average) creatives with dynamic keyword insertion have a higher CTR than those without... and, with a higher CTR, comes higher position...
But, have you seen examples where the repetition of dynamic keyword insertion has boosted ranking immediately - without weighing an increase in CTR?
I haven't seen this yet but I would love it.
I am not entirely sure, but my sense is that they are not actually "looking" at the landing pages currently except in situations where a manual review is called for some reason
Suzy, I believe you are correct here. AFAIK, landing page relevance is only used in natural results and not sponsored listings (yet)
I have seen Google testing longer creative text
And I was just becoming a master of 4-5-6 letter synonyms...
The Quality Score is simply a new name for the predicted CTR, which is determined based on the CTR of your keyword, the relevance of your ad text, the historical keyword performance, and other relevancy factors
until now i have thought that "other relavancy factors" probably had to do with keyword relevance of the landing page, but i have another idea: visitors who click "back" from the landing page. this might be used by google as an indicator that the landing page is not relevant, and this could be used against the advertiser in the "quality score". this is pure speculation, but if it is true, it would make effective landing page design even more important.
Will we see mortgage ads start to appear on real estate phrases?
They say:
...we want to assure you that the 'auction' will remain the same. We'll continue to rank your ads based on your maximum CPC and the Quality Score.
...the Quality Score is simply a new name for the predicted CTR.
I read it this way - "the auction will remain the same", BUT they will use predicted CTR!
So far was the position of my ads (and also my CPC) related to the historical (or real if you want) CTR!
Anybody of us, who works with adwords can name plenty of factors that can influence the CTR. Sometimes just one letter makes a big diffrence. I am afraid, that no algo can handle this kind of prediction properly and that the predicted CTR will be very inacurate.
I am sorry to remind, but all of us know how the predictions of the Trafic Estimator looks. But I don't care - the bad prediction of the Trafic Estimator doesn't cost me money.
But if the prediction of CTR will be bad, it will cost me money!
I am also afraid of the scenario where the predicted CTR will behave like vicious circle.
I mean this - if they predict, that your CTR will be high, then your Quality Score and your REAL CTR will be high, too! If they predict, that your CTR will be low then your Quality Score and your REAL CTR will be low, too! Ups. Is there any way out of this?
We have a limited window to take advatage of the "disabled" status change so please tell us there will be an email when it goes live.
That if your ad is the only ad on the page, you will no longer only pay $0.05, you will have to pay what ever Google thinks is appropriate to pay, based on the 'quality score'?
Seems to me Google has found a way to set a minimum bid regardless. I'll be surprised to hear from anyone who actually starts receiving $0.01 clicks.
And the post above about predicted CTR/historical CTR is very valid. Everyones aware that Google uses a predicted CTR to rank ads initially, but surely they will still refer to a historial CTR once the ad has incurred a healthy number of clicks or impressions?
It is actually interesting that adwords gave us so much warning on this change. Usually, there is rumor and speculation and then an immediate change OR just an immediate change with no warning. I think the open communication is quite nice, although I am sure it means they are dealing with fielding a whole bunch of people freaking out...
It is actually interesting that adwords gave us so much warning on this change.
I really appreciate it. Let's hope that this attitude will be permanent.
"predicted CTR" is already being used.
Suzyvirtual, how much sure ar you about this?
Once actual CTR is measurable, why would Google want to reference a predicted CTR when it's always going to be less accurate?
Thanks :)
Also why is Google keeping the date of the change a secret? It would be a lot easier for us to plan if we knew of the date. There have been bigger and more complex products for which companies have announced release schedules well in advance, why not for this? (It is another matter that MS keeps postponing the launch date for Loghorn but then it has the advantage of being a monopoly). Google has definitely improved in its communications but it still has a long way to go.
But if all of a sudden 2 competitors begin bidding on that keyword, it is fairly logical that the CTR for the keyword would be reduced somewhat.
It does not seem fair to the new bidder to handicap their bid positions by assuming that I will continue to recieve a 15% CTR on my ad. I am sure Google has enough historical data to make a statistical calculation of what my "predicted CTR" will be in the new three ad environment.
I am sure that there are other factors that will allow Google to calculate a statistically accurate predicted CTR, that is superior to a plain historical CTR.
