What do you consider a good CTR?

1%, 5%, 10%

[chiboy]

I'm wondering what a good CTR to target. Currently my CTR for my whole account is 1%. Is this good or bad?

Thanks for your replies!

[werty]

I would say it depends on your industry. Some campaigns I see 8% and I am happy, and others I sit right around the .1% mark (including content network) and I am doing just fine.

One thing you should always do is aim for something better, keep writing ads and adding negative keywords until your CTR goes up. Test Test Test.

[chiboy]

Thanks for the advice werty!

[AdWordsAdvisor]

Werty is right on the money. The short answer is the ever popular "It depends". ;)

BTW, I'd say that the average CTR across all advertisers in the system is in the neighborhood of 2%.

In addition to CTR, don't forget to pay attention to your ROI (Return on Investment). There are tons of past threads on this forum that'll give you advice on this topic.

AWA

[skibum]

Depends is right. Trying to promote movie or DVD releases, if the ads don't get disabled on Google, it's a great campaign:)

If it's real estate, 2% is ok, 4% is good and when things are really targeted 10%-15% isn't uncommon.

Brand keywords in a client campaign should pull 20% to 50% CTR most of the time.

Anything else, somewhere between 2% and 30% is possible. Never under estimate the value of getting really specific and writing really targeted copy. It's definitely easier to hit those niche keywords on Overture, get them cheap, and get great CTRs but with some work, you can rock on Google too!