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I personally find search network CTR far better than the content network. I'd like to know if advanced campaign managers experience similar patterns, and how do the two exposures compare. Can one "balance" the exposure between the two networks?
I’m sure there are plenty of campaigns where the content network works great. I just haven’t found it and I promote a variety of different products and services. It seems to have just cost me more money to advertise with little in return.