Copy Guidelines Adwords vs Yahoo

Different Tactics

[ffctas]

Based on different bidding and ranking criteria, it seems as if the tactics for copy writting for Adwords are different than those for Yahoo pay per click.
Because one is rewarded for high CTR on google part of the technique for optimizing a keyword is to write copy that is "asking to be clicked". One may, in fact,
be glad to have casual clickers as they have a benefit in higher rankings.
Conversly, on Yahoo, there is no reward for high click rates. All that determines rank is how high one bids. Casual clickers are not wanted.
Given these differences how should copy differ between the two networks. I have gotten very good on the google side, but I am afraid I have not done as good a job on Yahoo.
Anyone have examples of how copy should be written differently for Google vs Yahoo?

[DavidDeprice]

I've read an article on that a while ago. The advantage of overture is that the body is 190 characters, so you can be more specific. Generally speaking, click through rates for overture are higher than for goolge (same keyword) - that has been noticed by many. The ROI for Oveture is better too, often, but that's been debated often, so it's all about your personal experience.

however, people who approve overture ads are absolutely clueless and often hurt your ROI by altering ads

[bostonseo]

"however, people who approve overture ads are absolutely clueless and often hurt your ROI by altering ads."

Bring it to their attention that they made edits to your ads without your consent. They are very good about explaining why it happened and good about making any requested changes. And if they don't allow the ad copy you want they are NOT forcing you to run the ad. Don't run the ad; it's pretty much common sense.