Wrong ads showing

widgeting when it should be widgeter

[delizia]

Wondering if anyone has had this problem.

As I sell "widgeting" services, my ads and keywords all focus on widgeting and widgeters.

I have several ad groups, each for one subgroup of widgeting services, such as "blue widgeting" and "red widgeting", and also for "widgeter" and "blue widgeter" etc etc.

Recently I noticed (by clicking on my leads' referring URLS) that although the search term was "widgeter", Google served my "widgeting" ad.

To be noted that all the ad groups contain broad matching keywords too.

It would seem that somehow my ad containing the broad matched keyword "widgeting" scored higher for the keyword "widgeter" than the ad containing the broad matched keyword "widgeter" itself. I wonder if that is linked to the fact that I am paying more for "widgeting" than for "widgeter"!

This is quite annoying because I had separated the ad groups on purpose, to have the keywords showing in bold on the ad. (No, I don't use {Keyword:...} ad text because I want to control what the ad says. This is a professional service after all.)

Anyone experienced that? Any ideas of a solution to avoid this?

Thanks in advance all!

D

[Steve6]

(No, I don't use {Keyword:...} ad text because I want to control what the ad says.

Using {Keyword} does not mean you don't control what the ad says. The {Keyword} tag will be replaced with only your keywords, not what the user types.

For instance, if you have an ad group with only these keywords:

"red widgets"
blue widgets
[widgeting services]

and the broad keyword blue widgets matches because someone typed "blue-green widgets", then an ad that says:

Info on {Keyword}

will expand to:

Info on Blue widgets

It will not expand to:

Info on Blue-green widgets

So your solution is to put all your keywords that you want to appear in the ad text in one group. If you have 5 of these keywords, and two ads, then there will be 10 possible different ad texts shown.

[delizia]

Hmm thanks steve6 but I tried with results that did not satisfy me very much. I like to be able to control the grammar and prosody of the ad. For example, I could not obtain these two:

Need widgeting?

and

Need a widgeter?

by putting an ad with the kws "widgeting" and "widgeter" and a first line

Need {Keyword: Widgeting}?

Because with "Widgeter" it would look like "Need widgeter?" and not "Need a widgeter?"

Also, for "blue widgeting" I want ads like:

Blue Widgeting
We are your solution
For the bluest widgeting
www.example.com/blue

For tricks like these I need basically one ad group per group of keywords.

[edited by: eWhisper at 12:58 pm (utc) on June 30, 2005]
[edit reason] Please use example.com for sample links. [/edit]