AdWords showing clicks, not impressions

[DavidB_REE]

Does this happen often? Is the impression data sometimes delayed behind click data?

Also, the click data seems to be updating much slower tonight than before. Anyone else watching/noticing?

[AdWordsAdvisor]

Does this happen often? Is the impression data sometimes delayed behind click data?

Welcome to WebmasterWorld, DavidB_REE!

This is not particularly unusual - as the stats for impressions and clicks are not (necessarily) updated at the same time, or with the same server delay.

On the other hand, if you look at the date range of 'yesterday' (at least assuming you're three or four hours into the current day), or earlier, the stats should be fully updated.

(By the way, AdWords stats are reported in Pacific Time.)

AWA

[DavidB_REE]

Thank you! The impressions did catch up. (And sent the CTR down, of course!)

[AdWordsAdvisor]

Thanks for the update, DavidB_REE.

Yeah, I've seen a few 100% (or higher!) CTRs drop substantially after the stats are all in. ;)

AWA