I started yesterday. First I poured lots of keywords into a single campaign figuring the more obscure and less trafficked the term the better chance I would have -- as in some ppc keyword choices. Email arrives warning me that this is the first strike and on third warning I will have to ante up five bucks to resuscitate my campaign. Not a high enough click rate. They know this within 15 minutes, no less.
I try various stratagems, deleting campaigns and testing new approaches. I up my bid to a generous two bits a click and $25 a day. I figure I am learning and I can pause anytime. Is this incurably cheap or prodigal?
When more emails arrive, I wonder how they can fault my click rate if I am choosing keywords intentionally that will get very targeted traffic but not that much of it.
It is a catch-22? Choose a general term like nutrition and clicks come but then they take the campaign off high gear so they don't come anymore. Why? Because the other terms are at fault?
I begin wondering -- maybe I shouldn't do this during rush hour Eastern because people won't be searching for my topics until prime time or after midnight.
Whatever.
You get the idea. I am sure this is not far from the experience of other rank beginners.
Would I do best to write the ad and choose one keyword for each campaign and ascertain a certain number of predicted clicks on that word? Five terms max.
Or an irrelevant keyword in hopes of tangental traffic?
Terror
Avoid Nutritional Terror
Would it be wise to use the Overture suggestions which record monthly click totals and limit my Google terms according to some arcane principle?
Ah, Internet marketing.
All possible help will be welcome!
Cheers, S
I think your best bet would be to look through some of the previous threads for advice on how to best target your ad and hit the +1% CTR that G requires.
Here's a good place to start
[webmasterworld.com...]
