Situation...
Website is 12 years old, manufacture a product and sell it online. Repectable rankings on all SE's (top 10 to 15 for money kw). Given the fact that google takes so much time and effort to maintain a good ranking, I have decided to go with adwords for google and concentrate seo for MSN and Yahoo. It's easy to optimize for msn and yahoo, but when I do it hurts my google ranking.
My question is...
For my money kw (taking the "rifle" approach, don't think I will need several kw's to start), the google kw tool shows that a max cpc of $1.50 will actually cost an average of 1.02 with an average position of 2.8. Nowhere can I find an explaination in google help of the definition of max cpc and average cpc. Can someone please explain this to me?
[adwords.google.co.uk...]
and
[adwords.google.co.uk...]
Google will always adjust your actual cpc down so that it is only 0.01 more than the next highest bid. So if you have set a max cpc at £1, and there are already adverts being bid at £1.50 and £0.50, then you will be positioned 2nd and should pay £0.51. Of course, this ignores CTR. A good CTR could mean you place higher than your max cpc would normally lead you to expect - but that's another story!
Good luck!
