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Negative influences among separate customers?

On trial, on hold... different customers under 1 Client Center

         

delizia

5:08 pm on Jun 22, 2005 (gmt 0)

10+ Year Member



Hello all,

I was wondering if anyone knew if having a lot of disabled / on trial kws in one account would also negatively impact Google's "patience" with other accounts which are managed under the same Client Center.

I will explain:

I run two accounts using a single Client Center for easier access. One I use to promote my business - I have reasonably targeted keywords, which I review reasonably often. The other was an experiment in affiliate marketing (previous to the new affiliate rules that took effect in January 2005) which I was letting run its course without spending much time on it.

As it happens, about 1/3 of the keywords for the affiliate marketing account had been either disabled or put on hold / in trial. That account did not get suspended or anything. I never checked, because with the extremely low profits per ad (especially since January) it was not really worth my while to optimize keywords.

In my business account I started doing some long-due clean up, adding exact and phrase matches and removing some underperforming keywords - in short, optimizing the way Google wants.

For example, for an ad selling "Widgets" I had both "widget" and "widgets" (broad). "Widget" was disabled, so I decided to remove it and add "[widget]" instead. I thought this would make Google happy, instead it immediately put [widget] on hold (I never used the exact match before on that keyword, mind you).

"On hold" - not "on trial". I checked and there were no keywords "on trial" in that account.

There were however plenty of keywords on hold, on trial, and disabled in the other account I was managing.

Could bad performance in one account influence negatively Google's prejudice about my other account?

Or rather, could it be that Google considers that I have exhausted my "on trial" quota with the other account?

Now I deleted all the bad keywords from the affiliate account, hopefully that will restore some faith in me on the part of God-gle, but I am still puzzled.

Any insight would be greatly appreciated.

AdWordsAdvisor

11:17 pm on Jun 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was wondering if anyone knew if having a lot of disabled / on trial kws in one account would also negatively impact Google's "patience" with other accounts which are managed under the same Client Center....

Could bad performance in one account influence negatively Google's prejudice about my other account?

Or rather, could it be that Google considers that I have exhausted my "on trial" quota with the other account?

No worries there, delizia. The accounts within your MCC are separate entities, and what happens in one will not influence the others.

AWA