I'm a new Adwords user and have been doing a fair bit of reading on the topic. (A lot of people seem to want to sell me information about Adwords.... I'm glad I found this open forum!)
Anyway, I've seen talk of being able to use the phrase {keyword} in my ad text and then Google will swap that for one of my Group keywords.
Can anyone expand on how it works as I cannot find anything about it on Googles Help system. Is this feature still allowed?
How does it decide which keyword it will put in the advert? Can you use it in the target url as well to get a variable ending page?
Thanks,
Rob
