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Should we try Adwords...?

...when all we have is Adsense for revenue?



2:30 pm on Jun 15, 2005 (gmt 0)

10+ Year Member

It sounds like a good way to pour $$ down the drain..if every person that clicked on our adwords ad went to our website, then clicked on an adsense ad, we'd still lose money.

But is there any way where impression branding can overcome this? Does Google allow the website URL to appear in the ad text? If not, what if our website URL is made up of two keywords (+.com), and we just had those as the ad text?

Maybe there simply no cost-effective way to use advertising to bring visitors to a website that only has adsense for revenue (?)

(BTW, we have new content every day, and our site is the type that is used on almost a daily basis by many people).

Thanks for any advice.



4:26 pm on Jun 15, 2005 (gmt 0)

10+ Year Member

My thoughts on all questiosn such as this: spend $20 and try it. At worst you will attract more people who will use your site on a dialy basis and thus be apt to click adsense in the future.

My personal experience has been for every 1.00 i spend in adwords, i get 1.25 in return from adsense!


4:39 pm on Jun 15, 2005 (gmt 0)

10+ Year Member

Thanks for the advice, MediaSpree.


9:05 pm on Jun 15, 2005 (gmt 0)

10+ Year Member

i have found that while you can get this to work in some very small niches, it is a MUCH better use of time to build more content. more content will get you more natural traffic from the search engines, which, of course, is free. any clicks from visitors who arrived via organic search results turns into 100% pure profit.

just as an aside, dont forget to deduct the money you lose in trying to find those niches from your plan.


3:38 pm on Jun 18, 2005 (gmt 0)

10+ Year Member

thanks, elsewhen...good advice.

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