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For the vast majority of accounts I received these emails for, none of them had content target enabled. Most of the accounts which use content target did not receive an invite. It looks like Google is trying to bring new advertisers into the content network.
The setup process is very easy. When you create a new campaign, you choose if it's keyword or site target, upload at least one image, pick a display/destination URL, wait for Google to verify it all, and your done.
Note: it is images only - no text ads. The image sizes and terms are the same as image ads.
The next step is picking sites. The process is very easy. The first test I did went very smoothly. A few general topics, and Google picked very appropriate sites. So then, I picked a few keywords which I was hoping would bring up one of my publisher sites (which is pretty niche). However, no matter what I tried, I could not bring up the website. Google was not at all intuitive on this specific keyword.
However, when I manually added my publisher site to the list of sites, the system refreshed with a very nicely targeted list of sites that I could put my ad. While the keyword selection didn't work - the similar websites sure does.
Bidding was very easy, I just picked a CPM. Not sure in the future if Google will start suggesting CPMs for certain sites or how it'll be handled for multiple bidders.
Pick a daily budget, and your done.
Just to test Google's limits, I then picked a site to target which didn't have AdSense ads on it. It seems Google's using their search 'similar pages' feature and filtering it against publisher site with image ads enabled, as the suggestions are mostly targeted.
The next step is, of course, measuring conversions.
Should be a fun day of stat watching.
[edited by: eWhisper at 1:23 pm (utc) on June 14, 2005]
Google finally released the new CPM advertising yesterday. This is a major new feature. Until now, Google Adwords allowed ONLY text ads: a short heading and two short lines of text. You literally had to write haiku with not more than 35 characters per line.
Now you can use images. Photos of your products, your logo, and so on. You can do branding of your company logo. For realtors: show photos of the house. For jewelers, baby products, office supplies, etc., show photos of the product.
The ads won't show in the Google search engine. But they will show in Google's Content network: the New York Times, National Geographic, several dozen other newspapers and magazines, and several million web pages.
I strongly recommend that you explore this as quickly as possible. It will take the large corps several weeks to find out about this, notify the VP, explain it to him, get signoff on the idea, create the ads, make changes, get signoff on that, and so on. You know the story. Which means that for one or two months, your ad will have very little competition. Take photos of your products, add the text from your best ads, and set this up.
For the Google FAQ on CPM ads, see: [adwords.google.com...]
To see examples of ads: [adwords.google.com...]
File formats can be in .JPEG, .GIF, or .PNG format. I recommend PNG (the highest quality).
Try all the formats and see which ones work best for you.
How to turn on the CPM Image ads in your account: [adwords.google.com...]
Ortelius, Google is simply giving advertisers another option and--in the process--reaching out to the larger advertising market that has no experience with CPC but plenty of experience with CPM.
I understand that. I'm simply saying that by creating another option that is not PPC, but more closely resembles a traditional media buy, there is a big shift going on. For one, ads that are site-targetted will not be stopped if there is low CTR -- so theoretically, someone could bid pretty high, and spend quite a bit of cash, for competitive sites, and end up with very little in the way of clicks. I just think it's fascinating how it closely resembles a traditional buy -- sort of like coming full circle.
I just think it's fascinating how it closely resembles a traditional buy -- sort of like coming full circle.
Sure, and why not? Google's roots are on the technology side, not in PPC, so it's obviously open to any pricing model that works and that major advertisers demand. The online advertising market has barely been tapped, and site-targeted CPM ads are merely the first step toward helping Google become a major player in the larger advertising world as well as in direct-response advertising.
does anybody know how to check if a selected site allows to display image ads? I thought I saw this when I first set it up, but when I tried to add additional sites, I could not find this information anymore.
Good question, Oetzi. I don't recall a way to do this from the AdWords UI at present. I've been wrong before though (!), so I'll consult my 'Panel of Experts' and post again later.
A couple of other quick thoughts, while I'm here.
* Many thanks for the continued feedback in this thread. I know the right team is keeping an eye on it. ;)
* Also, as I skimmed the thread just now, I was left with a slightly uneasy feeling. I wonder if some folks may think that they may use only image ads with site-targeted ads? This is not the case, and one may chose text ads as well. I'll try to dig up more info from the Help Center if anyone needs it.
There are several sites that one can choose in the site target campaign that I can't even find AdSense on the site.
There are other sites that are very large, and site match is only used on a specific section of site, and not site wide.
While many publishers aren't in site target yet, it seems there a lot of room for abuse as no one wants their ads shown on a CPM basis on a forum - just too many page views.
A bit more disclosure on where the ads will show on a specific site would be useful.
How about identifying the domain parking companies and parsing out their link structure so we can advertise on individual parked domains?
Advertising on specific subdirectories of domains would be another useful feature.