eCPM

Can someone explain this to me.

[nooty]

Okay, so ive looked at the documentation for this, and done my best to search for info on it on these forums, but im still a little unsure as to it - how is this value determined, and how does it effect my earnings?

does the positioning on my site affect it, or how many people click on the banners?

i ask this as for the last 2 days it's been at 0.00. i understand that it goes up and down, but is this due to something i have not done right .. or is this normal?

I'm sorry if i have missed a blatent explination for this somewhere else on these forums.

[nooty]

damnit i clicked the wrong forum *cries* i wanted adsense one :( sorry. i suck.