How much Reporting do you do?

And type of report are required

[Robsp]

We do monthly reporting for our PPC clients. I'd like to know how important management reporting is to your campaigns, how often these reports are required and what information generally is needed?

[Shak]

with the usa of the Google API for adwords, I know people who are doing daily reports for their clients ...

Shak

[HitProf]

varies from daily to monthly, type is mostly custom, also keyword, acount, campaign and troubleshooting

[justshelley]

Most clients get monthly reports showing campaign, adgroup, keyword, match, impressions, clicks, cost, CPR, and ave. position. Those clients who use conversion software get another monthly report showing conversions. I also use charts in my monthly reports that start with the month before I took over the account and show clicks and spending month to month.

Monthly client reports are as important to me as they are to my clients. I use them to look for problems, overspending, poorly performing keywords, etc.

Internally, I do a report daily that shows client daily spending and I have a spreadsheet that keeps up with client budget goals so that I can see if I need to make bid adjustments up or down. I will also run monthly reports on Ad performance and make adjustments or test new ads if necessary.