What is the Keyword code for ads?

[manx]

What is the adwords keyword code so that your keyword would show in your ad?

Something like $keyword$ (I know that's not it)

I know it's in a post somewhere -- but I can find it.

Thanks

[Shak]

are you referring to Dynamic Inserion of keyword in ad?

Shak

[manx]

Yes -- Thank you.

I found it for dynamic headline (couldn't think of the word "dynamic")...

{KeyWord:Widgets}

for Dynamic Headline.

Is there something different for "dynamic" ad -- putting the keyword in the ad itself?

[justshelley]

{KeyWord:widgets} upper lower such as "Big Red Widgets"
{keyword:widgets} all lower such as "big red widgets"
{Keyword:widgets} First word upper then rest are lower such as "Big red widgets"