One Competitor, several ads for same keyword

multiple ads from same company

[SeattleRedSox]

Has anyone had an issue where a since competitor owned multiple URLs and therefore had several ads running for the same keyword.

Anyone know the rules on this or have any similar experiences?

thanks

[Sweezely]

It's frowned upon, but there's no rule that specifically forbids it if the company actually does own all the domains.

[sofree]

It will backfire because when users realise they are on the same website as before they will click back, resulting in the advertiser paying for multiple clicks.

[RedWolf]

I have thought of doing this myself, but not to dominate the results, but to get different types of shoppers. I have a few sites that have about 25% to 30% overlap in the products they sell, but they are aimed at different people. They look nothing alike, different color scheme, different layout, different navigation, different shopping carts, different prices, different images, some offer free shipping some don't, etc.

Right now, I only use Adwords for the main site and leave the others to fend for themselves in the organic SERPs, which they do very well. I have been thinking I should use Adwords on a few of them though, but there is a good chance that they could share some of the same keywords. I could do this in one account, but then have the possibility of not showing the right site to the buyer. Also more than likely, I couldn't even get them to show reasonably equally unless I added them as new ads in existing Ad Groups, but that shoots easy performance tracking in the head.

The logical way to do it would be to have seperate accounts, but then you have to worry about Google gettng mad about the overlap on a few terms and killing everything.

[SeattleRedSox]

My concern is that the majority of users are not able to see that they are being funneled into the same site. My understanding is that the same company can bid on the same terms through different domains if the user experience is significantly different from site to site and there are different prices.

Ultimately, this seems to only drive up costs and benefit the google, not the consumer or the advertisers who are only using one domain.

I understand using the tactic from a business and marketing standpoint, but at its root it seems unethical.

[Jack_Hughes]

would a clothes retailer having two different clothes stores on the high street targeting different markets be unethical? I don't think it would. In fact, many of the stores on the typical UK high street are owned by the same company.

I really don't think that there is anything special about googles serps that would imply that having more than one position is somehow unethical.