changing my destination URL

will it affect my ranking?

[mwilliams]

i'd like to change the destination URL for one of my ads, but i don't want to lose my click history (CTR, etc.) for the ad and have to start all over. i thought i remembered someone saying that can happen if you change the ad text... is that true, and does it apply to changing the URL, too? thanks.

[elsewhen]

i have changed my destination url in the past, and if i recall correctly, they do consider that to be a "new ad" so you start over building your CTR.

whats worse, the changes i made were only in adding tracking codes to the end of the destination url.

if i am remembering correctly, and they haven't changed it, this seems to be a big weakness in the system.

google should incorporate an algorithm that is able to determine if the change is a significant one. changing the destination url, or changing one letter in the ad copy, for example, should not set and ad back.

[whoisgregg]

If you are going to change URL's you'd be better off making an identical ad with the new URL to "compete" for a little while to get a good CTR then delete the old one.

[mwilliams]

bummer... thanks.

[eWhisper]

You can also use powerposting, changing the destination URL per keyword and not touch your ad at all.

[mwilliams]

You can also use powerposting, changing the destination URL per keyword and not touch your ad at all.

hey that's a great idea. never thought of that and it works. thanks!