*keyword*

How to use keywords right....?

[wrznet]

Hi,
I only started to use google adwords and sorry if this question was asked here many times,but here i go :)
It's possible to use one keyword for all combinations?
If I want my site to be found by keyword "google",I entering it.
But then,if I type "go google",I don't see my site ad.
It's possible to setup the main keyword the way,that all combinations were not matter...
If somebody will type :

aaa google
google bbb

they could find my site?
Thanks.

[wrznet]

I put my only one keyword.
It supposed to be broad match...But in many cases it does not work...why? anybody know?
If my keyword is "google" and I entering google aaa,it does not work....wonder why?

[mike_ppc]

It seems that at the beginning, any broadmatch is like an exact match.

If G thinks (based on history) that KW will have a good CTR as a broadmatch, it will broadmatch it.

[patient2all]

Mike,

What you are saying certainly appears to be how the game works. I'm left to wonder though whose history is the broadmatching leeway based on?

Is it your own history for that keyword based on the broad match reaching some # of impressions/clicks verbatim? Or is it systemwide searches that included the keyword that determine how broadly it can be matched?

I've tried to find a rhyme or reason for this for months. I'll have an excellent CTR for the broadmatch green widget, but if I search on a green widget, I won't show. However, many other ads will show who appear to only match on widget and have nothing to do with the green variety.

Yet sometimes a brand new keyword (for me) like brown widget will show on all sorts of variations right out of the gate.

The first instance (green widget) suggests that certain advertisers have done so well with just plain widget that they show on every search, a privilege that I musn't have earned.

The second instance (brown widget experience) suggests that systemwide performance is benefiting me.

Either the algo is complicated by so many factors that no mortal can understand it or the behavior is just plain flaky. Thoughts?

-------

wrznet,

For you, the short answer is that you can't force it. At one time broadmatch did behave the way you think it should, 'aaa widget' would show for your keyword widget.

Here's some history on it. This post is ancient and out of date in some respects, especially the 1,000 impression threshold cited, but it still helps to explain your dilemma.

[webmasterworld.com...]

patient2all

[mike_ppc]

Patient, I really love reading your analytical posts.

Unfortunately, both reasons are true: algo is too complicated and it has many bugs (let me remind the estimators, on-hold issue, etc). Also, the lack of transparency.

So your analyses are very interesting, but are only phylosophy. You cannot be sure of anything. The only way to see something is by doing it.

That is why I am resuming to short answers, as the long and detailed ones I'm not sure are true.