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It's interesting to see what things are being tested (like the image icons that others were seeing).
Agreed! And yes, it is a test.
I think i like it.
Heheh. I've seen it as well, and after 10 or 15 minutes of 'The Shock of the New' (to which, as a human being, I am quite susceptible), I liked it too. ;)
Also part of testing?
Yep, almost certainly.
Since we often test new ideas for short periods, I think it's safe to say that when you see ads in a different than usual format, or in a slightly different location, that it's quite likely a test.