Does # of adwords effect impressions/clicks?

[thrive]

Hi,

I took over someone else's adword management. They had about 400 adwords and their stats were like this:

Per week:
Limit $50.00 / day
86000 impressions
630 clicks
57 cents / click
360.00 week

Our marketing manager wanted a smaller number of keywords so we dropped them down to 60 - and some are duplicates with different tag lines etc.

So the traffic has dropped dramatically. The limit is still $50.00 / day and I raises the max cpc to $1.00. I now get:

Per week:
Limit $50.00 / day
1300 impressions
130 clicks
1.01 cents / click
85.00 week

So my question is do you need to have a lot of adwords that are formed well to meet the orinigal numbers, or can you still get the same amount of traffic with less adwords but using different methods?

Thanks

[mike_ppc]

Please read AdWords Help and this forum; you will find many interesting and useful things.

At this stage you cannot get a full answer. Keep in mind that you are primarily interested by ROI and profit, not by number of clicks, etc.

[thrive]

Ok I understand. I have been reading the forums and articles and I understand the ROI factor. What my boss wants though is a way for me to spend about 50.00 a day (well of course).

So what are people's experience with getting the volume part? I can get the good roi.

[mike_ppc]

Well, a "very raw" method, if you are selling widgets is to use the keyword widgets in broadmatch. Also, other single KWs broadmatched.

Of course, this is NOT a targeted solution, but you will get a lot of traffic with a small number of KWs.

So try to put the most representative keywords for your business broadmatched.

[vincevincevince]

I think of it like a lottery. If you've got 100 tickets you will win more often than if you have 10.

The quality of the traffic is a different issue. But the more keywords you bid on, the more traffic you will get.