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why do my adwords go to sleep?

     
11:31 pm on May 26, 2005 (gmt 0)

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I am running about 6 campaigns just now, all set at the recommended minimum daily budget.
But unless i visit and regularly update the ppc amount by 1p or 1cent, about 60% of them stop appearing.
I have asked google and they say just increaser the level of your bids by a small amount.

Is there software that will go around and check things for me and kick start them?
I can't afford for them not to appear when I'm not watching them every day.

Art

12:11 am on May 27, 2005 (gmt 0)

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Maybe your Campaign Daily Budget is not high enough?
2:04 am on May 27, 2005 (gmt 0)

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I am running about 6 campaigns just now, all set at the recommended minimum daily budget. But unless i visit and regularly update the ppc amount by 1p or 1cent, about 60% of them stop appearing

Maybe your Campaign Daily Budget is not high enough?

Zeus661 is almost certainly correct here, astoller. This subject has been discussed at length here a number of times, so a site search will get you more details. But very briefly, if your ads are not showing all the time, it is quite probably a low daily budget, even if you are at the suggested budget.

This can especially be the case in campaigns with lots of keywords above 2% CTR - as this can throw off the calculations of the system that starts and stops the delivery of your ads over the 24 hour day, in order to not exceed your budget. That system calculates using an average CTR of around 2%.

In my opinion, raising your daily budget a tiny amount is not a good strategy, as it will be a very short term solution. Instead I'd suggest either raising your budget to the highest level that you are comfortable with, or reducing the number of keywords you have. This is because the fewer keywords you have, the lower the budget will need to be to show your ads all the time.

BTW, it's worth checking your stats to see how close to your budget you have been coming on a day-by-day basis for a week or two.

AWA

 

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