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Newbie Guidance, Please

Plumbing the depths of Adwords

     
7:27 pm on May 26, 2005 (gmt 0)

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I'm a website developer. I have a client who has produced some software to help plumbers estimate job prices. How could he use AdWords to get plumbers to visit his website and buy his product? I'm new to AdWords and am still trying to plumb its many mysteries.

Thank you for any help you can offer.

8:06 pm on May 26, 2005 (gmt 0)

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He could hire me to do it. I would be glad to help. Otherwise keep reading these messages. I have learned so much from here.
8:28 pm on May 26, 2005 (gmt 0)

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Not being in the (plumbing) industry, I would have never guessed such software would be that popular, but I just pretended to be a plumber and did a search for plumbing software job estimates. After seeing the results, all I can say is: "You have a lot of competition!" I saw about 50 (5 pages of) sponsored links.
8:29 pm on May 26, 2005 (gmt 0)

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[webmasterworld.com...] msg 6 is a basic start guide for advertising local businesses.

For software type business, you might want to start with just learning about adwords in general as it's not technically a local business.

Recent thread on the subject:
[webmasterworld.com...]

8:33 pm on May 26, 2005 (gmt 0)

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First you need to create a web site to sell this software. I assume this is done.

Then you need to research some keywords like
plumbing software
plumbing estimator
etc..
etc..

Create an account at adwords and create the ads.
The adwords help pages are really great to get started.

I think your clients best bet is to do some direct marketing. There isn't a whole lot of volume for the above search terms.

2:27 am on May 27, 2005 (gmt 0)

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The AdWords site itself offers many resources to assist newer advertisers, so it's worth doing some exploring there.

A few of my favorites:

Getting started
[adwords.google.com...]

Searchable Help Center
[adwords.google.com...]

AdWords Demos and Guides
[adwords.google.com...]

Optimization Tips
[adwords.google.com...]

Learning Center
[google.com...]

I wish you the best of success with AdWords, pab1953, should your client decide to try it.

AWA

PS - I wanted to mention to the Forum that I'll be away from the office from Friday through Monday. So I'll be back to posting on Tuesday.

3:38 am on May 27, 2005 (gmt 0)

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Pab,

This is a case where you might benefit from being on the "Content Network" too. Plumbing related businesses with AdSense would prefer having your ad to ads from their direct competition.

patient2all

7:46 am on May 27, 2005 (gmt 0)

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Thanks for all your advice and tips. Much appreciated.
 

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