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Thank you for any help you can offer.
Then you need to research some keywords like
Create an account at adwords and create the ads.
The adwords help pages are really great to get started.
I think your clients best bet is to do some direct marketing. There isn't a whole lot of volume for the above search terms.
A few of my favorites:
Searchable Help Center
AdWords Demos and Guides
I wish you the best of success with AdWords, pab1953, should your client decide to try it.
PS - I wanted to mention to the Forum that I'll be away from the office from Friday through Monday. So I'll be back to posting on Tuesday.