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Seems that he is advertising for "name" and so comes up on "Company Name".
If you then click on his/her advert, you go get one of three results. It seems they have set up 3 adverts in adwords, (which naturally rotate) and 3 different web sites can be shown.
On closer inspection with dear Sammmy Spade, it seems this page then redirects to:
HTTP/1.1 302 Moved
Where variable domain.com is one of the three domains bidding on Overture for this phrase.
so to recap, we go from:
1 www.google.com to
2 www.advertiserssite.tld to
3 www.overture.com to
4 www.variabledomain.tld(my site in 1/3 of instances)
I am waiting for Overture to confirm I am paying for clicks from Google.
But nothing yet from Google.
Anyone any experience of this?
My clients getting hot under the collar, sending me his lawyers telephone number, but before I do that, I want to be clear of the whys and hows.
I assume "name" is cheaper on Google than overture. ....But who gets paid :)
[edited by: eWhisper at 3:39 pm (utc) on May 25, 2005]
[edit reason] Read Using Sample Links [webmasterworld.com] [/edit]
Sometimes, it's referred to as adsense arbitrage [google.com] or overture arbitrage (if you have an OV feed).
You'll often see this with citysearch bidding on AdWords to drive traffic to citysearch advertisers, or IYPs who run adwords/ov feeds.
There is one instance where this is a benefit to you:
If you're a local advertiser, so just can't bid on some national terms as they're too irrelevant, someone else can bid on the national if they have links for all the local sites, so you end up getting some relevant hits for which you could never get exposure.