It currently works by creating 1 creative in 1 ad group for each line in the CSV/Excel file. With each line having the following columns:
AdGroup Name/Title
Description 1
Description 2
Display URL
Destination URL
Max CPC
However, I am having trouble deciding the best way of handling keywords.
Do I offer unlimited keywords or a certain number? - 1 per column?
Do I allow different match types?
Opinions welcome!