Dynamic insertions on Adwords

How exactly does it work?

[werty]

This post is to inform people about the dynamic insertion features on Google AdWords as well as find out if there are any other hidden gems which we do not know about as well as the limitations of the current system.

Lets say my normal ad is

Buy Widgets Online
Hundres of widgets
available. Free shipping.
www.example.com
(http://www.example.com)

First off we have Dynamic Keyword Insertion:
Buy {KeyWord:Widgets Online}
Hundreds of {keyword:widgets}
available. Free shipping.
www.example.com
(http://www.example.com?refferal=adwords&{keyword})

For the keyword "red widgets" it would make the ad:
Buy Red Widgets
Hundreds of red widgets
available. Free Shipping.
www.example.com
(http://www.example.com?refferal=AdWords&keyword=red widgets)

How would Google handle the following example for keyword "fuzzy light blue widgets" (24 characters) using the same dynamic ad:
Buy {KeyWord:Widgets Online}
Hundreds of {keyword:widgets}
available. Free shipping.
www.example.com
(http://www.example.com?refferal=AdWords&{keyword})

Should become:

Buy Widgets Online (the title would be too long)
Hundreds of widgets (again it would be too long)
available. Free shipping.
www.example.com
(http://www.example.com?refferal=AdWords&fuzzy light blue widgets)

Now here come the questions, in the url how does Google add terms with spaces, does it use a + sign or a %20? Does it insert terms that are too long to fit in the other dynamic parts of the ad?

Then we have tracking of Content Network or Search Network:
In the Url you can add the following:
www.example.com&type={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}

For mine I will trim it to www.example.com&refferal={ifsearch:AdWords}{ifcontent:AdSense}&{keyword}

Are there other dynamic insertion shortcuts such as {AdGroup} or {Campaign}?

AWA I am looking in your direction for some feedback / enhancements o the system if you currently do not have the adgroup/campaign support. Also I would love to know any character limits that Google has put in place for the dynamic insertion.

[patient2all]

Hi Werty,

I think we had a fairly fruitful discussion here not long ago:

[webmasterworld.com...]

patient2all

[Steve6]

does it use a + sign or a %20

It uses a %20:

http://www.example.com?refferal=AdWords&fuzzy%20light%20blue%20widgets

If you are actually going to do something with the keywords other than just browsing your log files, I suggest adding a parameter name so your scripts have something easy to hold on to:

http://www.example.com?refferal=AdWords&keyword={keyword}

Are there other dynamic insertion shortcuts such as {AdGroup} or {Campaign}?

Since every ad can appear in only 1 Ad Group, just put those parameters in your url directly:

http://www.example.com/?refferal={ifsearch:AdWords}{ifcontent:AdSense}&campaign=store&group=widget&keyword={keyword}