getting to the top

[adamnichols45]

hi guys,

im currently not getting many clicks through my adwords account but im in quite a busy market 60,000 searchs month. Im in the top 5 for most terms but still paying a low cpc - How can i make sure i get clicked more any tips or tricks please anybody want to share?

regards

[zeus661]

Write a better ad. If you ad is where you want it but not getting clicks then people don't like how your ad reads then.

[robjones2]

hi,

There's various things you can try, but without having too much info on your campaigns, I'd say:-

try making your keywords more targeted rather than generalised. eg. rather than say "cars", say "used ford cars".

use negative keywords. eg, if you sell cars, then exclude phrases like "hire", "rent", "clean", "repair"

group your related keywords, and then create a custom ad with custom text for that keyword group. Also use the main keyword in the title.

check your target country/language settings.

[mike_ppc]

1. Make sure your daily budget gives you full delivery.

2. Try to get in 2-4 position for all KWs.

3. Add and test another text ads to see which has a higher CTR. Remember, the searcher could think a lot different than you do!