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Is there any other way to compare?

Search vs. Content sales?

     
1:40 pm on May 17, 2005 (gmt 0)

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First I have two adwords accounts.

In one account I have a successful campaign with about 200 adgroups. I was thinking of duplicating those adgroups in the second account but setting that campaign on "content network" ONLY and leaving the first account on search network ONLY. I would also edit the "sid" so I can track which adgroup the sale came from.

My objective is to try and figure out which network generates the best sales results.

Or is there a better way?

2:22 pm on May 17, 2005 (gmt 0)

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There is a way to dynamically insert the keyword and whether or not it came from content:

(ifcontent:C_}{ifsearch:S_){keyword}

which will pass C_keyword or S_keyword back as a parameter on the end of the URL.

[webmasterworld.com...]

I think this has to be at the creative level and doesn't work at the keyword level.

If you are using a 3rd party tracking system or CJ for example, it would look like this:

www.*********.com?sid=(ifcontent:C_}{ifsearch:S_){keyword}

3:19 pm on May 17, 2005 (gmt 0)

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So instead of

&sid={keyword}

on the end of my destination URL's

I add

?sid=(ifcontent:C_}{ifsearch:S_){keyword}

Do I have that right?

Suppose my keyword is "widget" how would it read in the "sid" column on a CJ report?

Thanks

3:35 pm on May 17, 2005 (gmt 0)

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It should come through as:

S_widget

or

C_widget

The S_ and C_ can be whatever you want to put in

3:40 pm on May 17, 2005 (gmt 0)

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Cool thanks alot. One thing I noticed when doing some ads is that the "?" needed to be replaced with a "&". Thanks again
3:47 pm on May 17, 2005 (gmt 0)

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You've welcome. If the URL already has a? in it, say:

[google.com...]

and the goal is to add a tracking parameter on the end, it would need to be an & character.

htp://www.google.com/search?foo&sid=(ifcontent:C_}{ifsearch:S_){keyword}

3:49 pm on May 17, 2005 (gmt 0)

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One last thing.

Do you have the ( and } all in the right places?

I just tried inserting

?sid=(ifcontent:C_}{ifsearch:S_){keyword}

And was unable.

I changed the ( to {.

That worked, but is it right?

I am betting it is

&sid=(ifcontent:C_)(ifsearch:S_){keyword}

?

Thanks

4:27 pm on May 17, 2005 (gmt 0)

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oops. :)

Think it should be all brackets:

sid={ifsearch:S_}{ifcontent:C_}{keyword}

6:53 pm on May 20, 2005 (gmt 0)

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We use some source trackign on our own that utilized the URL string. Would someone mind validateing this URL?

www.******.com/Default.aspx?srcid=IA21G?sid=(ifcontent:C_}{ifsearch:S_){keyword}

Would this work and NOT disable my tracking?

Thanks

Jeff

7:46 pm on May 20, 2005 (gmt 0)

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Your second? should actually be &

So it should be as follows

www.******.com/Default.aspx?srcid=IA21G&sid=(ifcontent:C_}{ifsearch:S_){keyword}

4:31 pm on May 24, 2005 (gmt 0)

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Thanks, I've updated my URL in a few ad groups and now, when the ad is clicked, the following URL is generated:

[#*$!xx.com...]

I'm not sure, but should the "&sid=(ifcontent:C_}{ifsearch:S_){keyword}" part actualy manifest itself in the end user URL?

THanks!

Jeff

1:52 am on May 25, 2005 (gmt 0)

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Hi--

I'm new to the forum, but just thought I'd mention that

&sid=(ifcontent:C_}{ifsearch:S_){keyword}

should actually have all braces:

&sid={ifcontent:C_}{ifsearch:S_}{keyword}

The only part that will show up in the tracking is

C_keyword

or

S_keyword

 

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