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Our ad on 'widget' is shown when 'wodget' is used as a keyword. Wodget is related to widget but we have not selected it on purpose for the company is not selling wodgets, they sell widgets.
This is causing 2 problems:
1. the adwords statistics are by far not accurate anymore
2. our client has to pay for non-converting keywords that are picked by Google Adwords themselves.
Anyone experiencing the same problem...?