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Our ad on 'widget' is shown when 'wodget' is used as a keyword. Wodget is related to widget but we have not selected it on purpose for the company is not selling wodgets, they sell widgets.
This is causing 2 problems:
1. the adwords statistics are by far not accurate anymore
2. our client has to pay for non-converting keywords that are picked by Google Adwords themselves.
Anyone experiencing the same problem...?
It's like having a fruit store only selling apples and ananas. We have words like 'apples', 'apple', 'apple type 1', 'apple type 2'...
But now Google is showing the ad that is specified for 'apple' on 'bananas' and 'oranges'...
1/ If you bid on "widget" - broadmatched - that could be the result of expanded match.
Or the clicks may be from sites in the content network?
<Edit - or something else that I can't think of right now...>
[edited by: sem4u at 8:47 am (utc) on May 17, 2005]