Welcome to WebmasterWorld Guest from 34.225.194.144
Any help greatly appreciated,
Sam
You think that if you find a $50 CPC word you will be rich? Here is the news - it's $50 because of a lot of things but mostly as it's a rare keyword.
Much better off working your get rich scheme on words that are high paying yet typed in often.
For an estimated max CPC you could start with
[adwords.google.com...]
But in practice you never have to pay these max. amounts. In most cases you can do fine with 10% of the suggested CPC amounts. So a better approach might be to simply ask how much they want to spend per day and with how much per click they feel comfortable. After a while you'll learn how those clicks convert and then you can ajust the CPC per keyword to what they are worth in terms of new orders and customers.
A good start for a monthly budgtet could be the price of a full colour ad in a typical magazine they are familiar with in terms of advertising.