Conversion Stats by Ad

beyond CTR

[stevenmusumeche]

When I am tweaking my ads, my sole goal is to increase CTR to achieve a higher ad rank. However, it would be nice to be able to see how this higher CTR relates to conversion rate. Google already has the conversion stats. Is it possible to view the conversion rate for each individual ad within an Ad Group? If not, this is something that I think would be very valuable for Google to add.

[lgn1]

Use the custom reports option. You can break you conversions right down to each keyword.

[eWhisper]

Using the custom reports, you can break down conversions by ad, individual line in an ad, individual line in an ad by keyword, etc (great for split testing).

Play with the custom reports to see how much info you can really get. Running one report with everything checked will take a while, and give you a tremendous amount of data, but it'll start to let you know what is possible so then you can select the data you really want to play with.