Why no Content impressions?

I have plenty of Seach ones.

[aplusses]

I've been on AdWords for five days. According to the stats, all of my impressions have been on searches, none on content.

Does this just mean that nobody with my content is using AdSense? That seems a bit unlikely. I have 600 impressions just today on the search side.

What's the deal?

[sem4u]

I have heard that it can take a week for your ads to appear on the content network. I would wait a couple more days to see if you start getting any impressions.

[mike_ppc]

Remember also that "search" also includes Google itself.

Regarding content, some of my ads have impressions, some haven't. I guess it depends how G. is assigning a "theme" to each adgroup and what position you are

[AdWordsAdvisor]

I've been on AdWords for five days. According to the stats, all of my impressions have been on searches, none on content.

Welcome to WebmasterWorld, aplusses!

Some basic details:

When advertisers create new ads, or edit existing ads, those ads will show only on Google. Then, once they have been reviewed and approved, they can be sent to the search and content network as well.

How long it takes for ads to be reviewed is not cast in stone, and can vary significantly as traffic volume varies.

AWA

[sem4u]

I know this has been mentioned before, but it would be useful if we could see if our ads are pending or under review.