Excluding sites using negative keywords

anyone had success?

[sailorjwd]

Has anyone tried excluding a particular site by finding a unique word on the page and adding that to the campaign negative keywords?

Did it work?
<added>
Or is this only for search?

[AdWordsAdvisor]

Has anyone tried excluding a particular site by finding a unique word on the page and adding that to the campaign negative keywords?

sailorjwd, negative keywords work by excluding the word from the search that a user performs, and not from sites.

So, no, this would not work to exclude particular websites.

AWA