This is the situation -
I've set a daily maximum budget for my campaign to be $2.00 and on that first day I got $4.00 worth of clicks! The next day the same thing happened again...
Wtf? How come!? Does that mean that if my campaign generated few thousand clicks, would I be charged for those?! I guess that would be the case, like it is now..
But, what's the point with setting the daily max when, as it appears, my ads continue to be served even after the daily budget was reached and even doubled?
Mhhhhmm.. if hypothetically speaking, my ad was clicked million times, with $0.05 per click, should I be prepared to pay $50.000!? Sure enough, it would be nice reason for a stroke...
Can I have this matter explained, please? I'd really use a word from you experienced PPC players.
Thanks all for your time!
So, if you have a daily budget of $2 per day, your monthly budget is $60 per month (in a 30 day month for example).. so you can have days where your daily goes to $3.50 but Google tries to balance everything out.
...I've set a daily maximum budget for my campaign to be $2.00 and on that first day I got $4.00 worth of clicks! The next day the same thing happened again...
Nervo, this is very typical behavior when an advertiser has a very low daily budget, combined with either a lot of keywords, or even just a few really competitive keywords.
If this sounds familiar to you, I'd suggest minimizing your keyword list to only those that are really important to you, or trying some variations of the very competitive (read: more expensive) keywords, that might cost less per click.
AWA
What's also interesting, 90% of clicks came from content network...
Nervo, I suspect you already know this - but you can choose to not have your ads show on the content network, if you want to focus a limited budget more narrowly.
You'd just go the 'Edit Campaign Settings' page (which is linked-to from the Campaign page), and uncheck the box in item #5 that says 'content network [?]'.
Just that simple. ;) Then, if you ever want the 'content network' back in place, just re-check the box.
(Also, and ideally, you'll be tracking your ROI (Return on Investment), so that you'll know if the content network is delivering value to you.)
AWA
And yes, I am aware of ROI tracking ;)
I've learned a lot on these great boards.
Thanks again!
