I have a little question which hasd been bugging me for some time, and maybe there is a simple 'DOH' reply I'm just not seeing.
If I was searching Google for chocolates for my girlfriend, I would probably put in something like:-
"chocolates"+"girlfriend".
Or flowers for Valentine's day:-
"flowers"+"Valentine's Day".
I am just talking about myself as a searcher. I almost certainly would NOT put in "chocolates for girlfriend" or "flowers for Valentine's Day".
How do you capture this fact in Adwords. For instance, if I have two keywords "chocolates" and "girlfriend", I'll be blasted to death by useless clicks surely?
keyword 'chocolates girlfriend' (broadmatch, on 1 line) would catch both searches chocolates"+"girlfriend" and "chocolates for girlfriend". I don't see many irrelevant clicks coming from this term but you could check kw-resources to be sure.
Combine plural/singular for both words et voilá.
Thanks for the reply, but does that not draw in EVERYTHING to do with chocolates....like making chocolate, recipes for chocolate, allergies to chocolate, and EVERYTHING for girlfriends....breakups with girlfriends, engagement rings for girlfriends....
I'm just a bit confused here.
Combine those keywords that cover your market. Exclude words that don't when using broadmatch or phrase match.
Sometimes the best way to gauge what will turn up is to test it.
"chocolates"+"girlfriend"
chocolates girlfriend
both turn up the same 3 ads where I am located
For that matter, "chocolates"+"crapper" turns up those same 3 ads who must be matching simply on chocolate. It doesn't appear that Google supports boolean searches the same way Yahoo does.
Also, keep in mind the way you search, having Internet experience may be very different from the way others search.
I mentioned in a post recently that searches I examine in my logs seem to break into roughly 3 categories.
1) Those who think since they're using a computer they should "talk" like one - chocolates girlfriend
2) Those who ask a question of the computer, a la Ask Jeeves - where can i buy chocolates for my girlfriend (turns up a lot more ads based on those who qualify to broad match 'buy chocolate'
3) Those who use a more natural search that is a blend of the above 2 - chocolates for girlfriend
Remember, under current broadmatching rules, chocolates girlfriend won't initially match everyone who happens to includes 'chocolate' in their query. For that matter those with 'chocolate allergies' certainly won't click your ads! If you find words you do feel a need to avoid, include them as negative matches in your list. A simple
-allergy
-allergies
inside your keyword list will do it.
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So 'chocolates' is probably too broad for what you're marketing, but 'chocolates for girlfriend', 'chocolate gift baskets', etc would all be fine.
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I almost certainly would NOT put in "chocolates for girlfriend"
The broad match chocolates for girlfriend turns up just 6 ads, the additional 3 are probably people who specified that phrase in their keyword list. That sound like a good keyword, don't forget chocolates for girl friend, chocolates for girlfriends,chocolate for girlfriend etc. Initially, you're not given too much leeway in broadmatching. It appears the term must "prove" itself as an exact match first by gathering impressions (whether that is by campaign/account/adgroup or systemwide is unknown to me) before it shows for additional searches. It would be great if some guidelines were available on how broadmatch currently works, but I've said that too many times already...
patient2all
Thanks for the reply. I went back and re-read some of the stuff on match types too, and I thnk I got a bit of the wrong end of the stick on exactly what broad match was doing.
