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Do adwords hurt PR?

Does using adwords keep PR lower?

         

RunnerD

2:08 am on Apr 21, 2003 (gmt 0)

10+ Year Member



I am sure this has been asked before, but I could not find any posts after searching.

Does using adwords keep PR lower? It would make since to me for them to do this, because the site would continue to utilize adwords. If the PR was higher, it might not be necessary to use adwords if the site ranked better in the normal listing.

Any insight?

mack

2:25 am on Apr 21, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google have stated that there is no direct link between adwords and the main search database. A lot of sites that use adwords do have a page rank problem and therefore use it, Dont think it would be ethical for google to activly reduce PR on sites that regularly use adwords.

Think of google as 2 seperate search engines, one is purely a cpc engine and the other is a free spidering search engine. Put the two together and you have google. main serp is the free with the cpc engine sitting on screen off to the right.

markusf

6:58 pm on Apr 21, 2003 (gmt 0)

10+ Year Member



my site hadn't been hit by a freshbot or a deep crawl in 2 months.. (site was static) I updated it etc, and then went and created a addword add. Within 30 minutes i had 500 pages crawled.. So there is a definate link between the 2.

mack

9:09 pm on Apr 21, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



To be honest I would put that down to coincidence

markusf

9:32 pm on Apr 21, 2003 (gmt 0)

10+ Year Member



Mack i think that google just goes scans your site with freshbot, see what you have, maybe see if you don't voilate any terms (assuming your site hasn't been scanned in months)

But i agree with you, that there is no associating between rankings + adds...

JayC

10:47 pm on Apr 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does using adwords keep PR lower?

First, do you really mean PageRank by "PR", or do you mean the rank of the pages for any given search?

In either case, it'd be easily demonstrated, true or untrue. Note the rankings (or PageRank) for a given site that isn't in AdWords, and put it in. Note any changes. I've done it often enough in the regular course of business to be confident that there's no connection.

lukasz

7:29 am on Apr 23, 2003 (gmt 0)

10+ Year Member



After you sign in with adwords, google sends bot to check your page for relevancy to the keywords and to check if you don`t breach the terms and conditions (relevant landing page, popups, one click return to Google .. etc). However in my case it didn`t help in any way to get me into SERPS I had to wait for 2 months to get included.

reuben101

9:43 pm on Apr 24, 2003 (gmt 0)

10+ Year Member



Does using adwords keep PR lower?

In January, a site I was paid to revamp wasn't listed in the top 500 for relevant terms. I immediately launched an adwords campaign for it, followed the advice here and didn't employ any shady tactics. Now it is on page one on the important keywords and phrases. Oh, it went from a PR1 to PR5 as well, so to answer your question- no, it doesn't look like using adwords has a negative effect on PR. I personally think it has a positive effect because other site owners see your site and may offer to swap links and/or be more receptive if you ask them. And beyond my experience, Google says it doesn't and I have not seen any reason not to trust them.