Banners not shown

[grandpa]

In anticipation of coming changes (CPM) I've created a couple of banners and set them up in a new campaign to be distributed on the content network, thinking it might give me an idea of what people will click. After 3 days there 0 impressions.

OK, I must be doing something wrong, but what? Budget too low, banners too shabby, wrong niche? I would have thought a few impressions would have been recorded by now.

Help?

[grandpa]

One thing that might be relevant. I am targeting a single keyword in my new campaign. Call it an effort at branding. But the same keyword is also used in a different campaign. The difference between the two campaigns is: one is search network only, the other is content network only.

I can't see a problem with this, but what do I know....

[eWhisper]

1. Does that keyword appear elsewhere in your account?
2. Has the ad been approved?

I've found that image ads usually take a couple days longer than text ads to be approved.

There will be times where you don't get a lot of image ad impressions due to many publishers opting out from showing image ads.

[grandpa]

1) Yes. It appears in two separate campaigns, one targeted to search with text ads and the other to content with banners.

2) I assume the ads have been approved. They appear in the Ad Group, everything looks ok. And I haven't heard anything from AdWords telling me otherwise.

>>There will be times ...

OK, I'll buy that. I can see where my direct competition would be among the first. But I believe the keyword might have a broader appeal than the niche of marketers, and thought those ads would appear correspondingly.

I'm trying to learn to become an advertiser between bouts of programming ;) I'm thinking I may have to create ads for all the size options and thus discover what will actually work. In other words, there isn't enough variety yet.