That sound logical?
Thanks
You might consider starting by just deleting those exact matches that haven't gotten any clicks - especially since the phrase match version should catch them anyways. You can specify the performance criteria in Tools > Find and Edit Keywords.
If you need to cut even more keywords then you could just delete all forms of keywords with 0 impressions and/or 0 CTR - assuming of course that you have built up enough history with those keywords to drop them.
But if you are running successfully on content for some adgroups then be careful, because 0 ctr keywords may still be getting your ads on some content sites. At least that has been my experience.
Anyways, hope that helps, and look forward to seeing less of your ads - not that I know which ones they are ;-)
... maybe I should just delete the phrase and exact match keywords.
You might consider starting by just deleting those exact matches that haven't gotten any clicks...
I think dougl is very much on the right track in his post, zeus661. Rather than following a rule (i.e., delete all phrase matched keywords...), I'd suggest doing a ruthless appraisal of your keywords and deleting the ones that are not providing you with good value, however you choose to define that.
Honestly, tons of accounts I've looked at have large numbers of 'clinker' keywords (sometimes thousands of them), that advertisers hang on to - simply because it's easier to let them stay.
Sounds like pretty basic advice, but I advise advertisers to shoot for 'effective' rather than 'easy'.
And, as a principle, I think 100 carefully groomed 'golden keywords' are better than 1,000 mediocre or poor ones.
Just my $0.02. ;)
(Uh Oh. Did I just get up on my soap box again?)
AWA
