Site Targeting: New Google ad service

Google introduces a new ad service

[Eurydice]

Check out Google's new service: Site Targeting. Google allows advertisers to place ads on Adsense spaces.

[Visit Thailand]

This will also allow me to make sure my ads appear on competitor sites running AdSense if I want them there

This is one thing I will be watching very closely. If I find one competitor overly targetting the site I will think very carefully whether to block the domain or not.

Which then brings me back to thinking that if I did block them and they really did want to advertise on one of my sites then they might be tempted to contact me. That of course is now against AdWords TOS but if they really want to advertise and I block them what other course of action would they have.

What are the big Adwords spenders thinking of this rule of not contacting publishers directly?

[MovingOnUp]

As one of the people who suggested this feature, I look forward to being able to use it!

[Import Export]

Essentially, this is a 3 pronged solution from G AW.

They have addressed concerns many publishers as well as advertisers have been voicing and more importantly found a way to start eating SCRAPERS/SPAM alive. The best part is the monkey is on the ADVERTISERS back to clear the SCRAPERS/SPAM and not on G's. Quite intelligent. By stressing the importance of ROI tracking, new tools, and basics of advertising this is compounded. Not to mention, the buy in is huge.

Google +3
ADV +1
PUB +1
SPAM -1

Who's turn was it again?

[Import Export]

I can't believe this isn't the biggest news on WW right now. It relates to so many issues expressed in so many different forum discussions..

[blaze]

I wonder if they come out with Google API support so we can hook this up to pay per conversion.

[alexisb]

Just when I thought I was mastering Adwords :) , well I think this feature is a very good one and already signed up at Google to be notified when is fully released.

[paleolith]

(coming soon) our new animated image ads

Could there be any more certain indication that Google is moving, running, away from the good user experience and into the arms of Big Money? After popups, animated ads are the worst possible thing for the user experience. The result of this will be that users tune out motion even more than now, and that more and more browsers make it trivial to turn animation on and off with a keystroke or two (as Opera does, and probably others do, now).

It's time to start asking who will be the next company to make a killing by treating users right. Google took the bread out of AltaVista's mouth that way, but Google seems to be chasing AltaVista's practices now.

Edward

[blaze]

Somehow I don't think Google is going to sacrifice their brand for short term marketing revenue.

Showing general animated ads that are high on branding value and low on content are simply going to tarnish the Google name.

People are going to see "Google" and then their eyes will glaze over - "this is not what I'm looking for."

One thing I could see is that Google might take out the "Ads by Google" whenever they show CPM / Animated Ads to avoid the tarnishing.

However, they're passing the pain to the publishers themselves, which is pretty pretty evil I think, for a company that claims to do no evil.

[MovingOnUp]

Any word on when this feature will be coming out of Beta? I'm chomping at the bit to use it.

[Eurydice]

When will this start? The 1st of June.

[vanderbolt]

This feature will greatly enhance revenues for good legitimate sites using Adsense. More competition for fewer sites will increase revenues for sought after sites.

[ownerrim]

Wondering about 2 issues:

1. for sites that have been targeted for cpm ads, will smart pricing apply? (wouldn't seem logical since advertisers will be specifically requesting that their ads appear on certain sites)

2. How will second adblocks appearing on publisher's sites be handled? Will they simply be counted as more impressions, or as something less than "full impressions" (for ppc, the second adblocks seem to have been discounted).

[MovingOnUp]

When will this start? The 1st of June. ~Eurydice

Any word on this? I don't see it yet.

[AdWordsAdvisor]

No announcement has been made on the 'launch' date for this, MovingOnUp - so any dates that you've seen will have been guesses.

I'll certainly post as soon as I know when it'll be more widely available. ;)

AWA

[nutsandbolts]

I wonder if Google will allow publishers the ability to add a direct sales text link/logo/banner - so advertisers can go straight through to adwords to place an advert directly for the site with ease?