Tony is saying that the same kw appears in 2 Ad Groups. Are you sure that same rule applys in that instance. I'm not so sure.
Sometimes the "Ad Diagnostic Tool" (for what it's worth) indicates the contrary.
I just tried this, both keywords have been around 6 months+
AdGroup # 1
Ad not shown ¦ Reason: Another ad in your account is showing for this keyword
This KW had a CTR of 2.2
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AdGroup # 2
Ad not shown ¦ Reason: Although your ad is showing, it is not ranked high enough to appear on the first page of search results. (which, BTW, means it doesn't appear on the 2nd. page on either)
This KW had a CTR of 0.0
(The kw in this AdGroup had a single click in its lifetime, but rounded down to 0 when divided into impressions)
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So AdGroup #1 was bypassed entirely for the KW and the poorer performing same KW in AdGroup #2 was "picked" for showing but didn't make the cut.
There is no "Ad Optimization" turned on. I purposely picked a KW I'm thinking of dumping anyway since its relevance is only so-so but I just wanted to illustrate this phenomenom that I've noticed.
I have no particular quarrel with this. Ideally I should dump it from AdGroup #2 quick.
Still, I think this demonstrates that what you are saying, Nyet, may be true within the AdGroup if there are multiple ads. However when the KW appears in different AdGroups (which I think was Tony's point), different rules apply.
Again, I wouldn't fault Adwords on this. In theory, I should be aware that the KW's potential appearance will get squandered as long as it's used in AdGroup #2.
patient2all
In our case this is nearly always the one with the higher MAX CPC. (bid)
Did you try a search to see what happens? I'm not entirely convinced of the accuracy of the diagnostics tool. It may, for example, say a Frech ad from AdGroup 3 will show in the Netherlands, driving me crazy, while in reality a Dutch ad from AdGroup 1 will show every single time I test.
Hitprof,
In this case, a look at the results showed the tool to have been accurate in its pick.
However, you actually appear to have a little more faith in the Ads Diagnostic Tool than I have :)
About 1/2 the time, I simply get incorrect messages from the tool. When questioned, these have been explained away by a change in conditions by the time your click on "View Results" or the possibility that perhaps the result reported could have been on a partner site.
I've been witnessing something truly insane lately.
The tool will return a single result saying "Another ad in your account is showing for this keyword" but no other ad is indicated.
Further, many times not even one of the words in the tested keyword phrase occurs in any other campaign. It would be a wild stretch to try to attribute the non-visible showing to some very liberal expanded broad match. The only reasonable explanation is that like many of the AdWord tools, it's just plain buggy.
<ire>Quite frankly, I'm starting to tire of the explanation that these tools have a complicated job to do and mistakes will occur or that it's very difficult to explain exactly how some tool works. That excuse would never fly in the brick and mortar world of business. At best, I'd receive a sarcastic criticism back if I were to claim that programs fail because they have complicated jobs to do (Then we'll find someone who can accomplish the job) or that I can't easily explain to a layperson how a tool is designed to work (Then you mustn't understand the task yourself).
In a profit oriented business environment, I couldn't imagine making excuses for the vagaries of the Ads Diagnostic Tool or the Budgeting Tool and remaining employed in an organization that insists on efficiency. In the Internet world, sometimes we're still far too bedazzled by concepts to be properly critical of consistent failures and disappointing results that are never properly addressed.
It reminds me of when MicroSoft introduced their hardcover Encarta Encyclopedia and it was riddled with errors, at least one potentially dangerous to a believing reader (something about a venomous snake).
A noted lexicographer from one of the established competitors remarked that MicroSoft was obviously far too used to the "casual standards" generally accepted by the software industry to branch out into the perfectionist world of encylopedia publishing.</ire>
patient2all
Did you say "more faith"? I hardly use it anymore after the experience I described :)
It's a bit like the keyword estimation tool I'm afraid :(
The "keyword estimation" tool really has gone wild lately. Even if the "Average CPC" listed is say 25 cents for the most expensive keywords, it will suggest that I use a Max CPC of $12.72. Right....
Then if you go into the "Keyword Suggestion" tool, almost any phrase that appears there is guaranteed to go right into "Hold" if you use it.
I'll use my own "tools", thank you!
patient2all
(sorry to take this thread off topic)
