Large unused possibilities for Google adwords

[troels nybo nielsen]

I cannot claim to have any personal interest in or knowledge about adwords, but Bretts thread about Google's revenue caught my attention and I got to thinking.

Sure, Google are huge in the field of search engines and may have limited growth potential here. And sure, both global and local marketing may be diminishing. But still there are enormous possibilities for Google. If we view the marketplace for ads as a whole, Google are still very small and they offer something unique.

In the fields where I have my websites and those other fields where I make many searches, I still see very few adwords, but the number is growing almost day by day.

From my logfiles I might make a long list of search terms that are certainly not among the most searched but still have unused possibilities in them. I do not doubt that others eventually will see these possibilities too, put bids on some of these words and have clicks.

And I do not doubt that there are hundreds of Danish words (and thousands of words in other languages) with unused potentials that are larger than the ones that I know best.

Just think of all those small and not quite so small Scandinavian companies that would like to have a share of the market in the other Scandinavian countries. They may find it more relevant to buy adwords than to optimise pages in other languages than their own.

And just think of all those commercial websites that may be created in languages that still have a rather small presence on the web.

I can hardly imagine that I will ever bid on adwords myself, but I easily understand why others do. That market has only just begun.

[Tropical Island]

I couldn't agree more.
AdWords is still in it's infancy and as more webmasters and business owners become aware of the Internet as a marketing tool in foreign countries Google's share of the advertising will rise. We have a large guest list from Scandinavia (as well as many other countries in Europe) who find us through our AdWords campaign in Google. While we have part of our advertising budget in Overture and a few small PPC's most of our results are from Google. In our niche we are usually the only advertiser. I don't think that will last too much longer and it shows the great untapped market that is out there.

[troels nybo nielsen]

> usually the only advertiser. I don't think that will last too much longer

I would imagine that having an ad for a search term might very well be the same as flagging that term for the competitors to see where it might be a good idea to advertise!

[Tropical Island]

If they find it!

Especially with mispellings. Sme of the weirest ones have been very productive.

[antirack]

do you have any examples of your mispellings?

[Mike_Mackin]

kelly blue book

Back in the olden days before "MatchMaker" thr Overture Tool reported more people spelled it incorrectly.

Today the results are combined:
Query = book
1534958 kelly blue book [and Overture chose the misspell]
 698231 book
 589970 [edit out this one]
 414303 blue book

[Tropical Island]

Our businesses are located on an Island which is part of a Latin country. Both the country and the Island have many mispellings by foreign searchers. For the country alone we have discovered 9 mispellings that are searched every day. We have taken a 2 prong approach. First we optimised a page with the mispellings to get it in the regular search listings. We explain to searchers on the page that they have reached us because of the error and show them the right spelling while at the same time presenting our full site index to them. We then created AdWords for each one. This has been very succesful as we are generally indexed high for the term and are the only AdWord.