Content Ads Improved

this is much better

[MarkHutch]

I got the nerve to turn content back on yesterday in a couple of my campaigns and noticed a dramatic improvement in their performance.

A couple of months ago, I turned on content in these campaigns and was shocked at what happened. Within 15 minutes, there were over 10,000 impressions via the content network and only one click. So I turned it off. Today, it seems like content is delivering advertising in a more controled manner and CTR is over 2.0%. Not sure yet if conversions are better too, but this is a big improvement. Thanks Google.

[nyet]

Within 15 minutes, there were over 10,000 impressions via the content network and only one click.

Odd. The stats I get are always about 3 hours behind. How do you get stats so fast?

[MarkHutch]

Mine never take that long. When I start a campaign, I start seeing impressions within 15-30 minutes. I've always seen the 3 hour deal at the bottom of the page, but I always thought it was there in case the system got backed up.